TACO BELL GRABS TITLE SPONSORSHIP FOR THE GRID ESPORTS
September 28, 2020
FAYETTEVILLE, AR—The Grid Esports, Northwest Arkansas’ first premier video gaming center set to open October 1st, has announced that Taco Bell has signed on as title sponsor. Taco Bell will be featured prominently on the center’s website, social media, signage, and staff jerseys.
“To say we’re thrilled and honored to have Taco Bell as our title sponsor is an understatement”, said Erin Ternes, media relations manager for The Grid. “They will play a big role in marketing our awesome eSports center and will also be sponsoring multiple tournaments.”
The Grid features 36 custom-built elite PCs, 14 console stations, the region’s only true tournament stage, 11 large screen TVs, blazing-fast enterprise fiber internet, custom-made branded gaming chairs & desks, and 2 private party rooms.
According to Tina Reagan, Chief Operating Officer, KMAC Enterprises, “As a franchisee of Taco Bell, we are thrilled to be the exclusive title sponsor of the very first E-Sports center in Northwest Arkansas. E-Sports has become very popular across the country among people of all ages, but especially high school and college students who are Taco Bell’s core customer base. The partnership seems like the perfect fit for us, so it made sense for us to jump on board. We're excited to have a strong presence for Taco Bell within the facility and will also sponsor several of the upcoming tournaments. We are also giving out free tacos with memberships that are purchased at The Grid.”